Kadangkala penting untuk mengetahui batas antara 'keinginan' dengan 'kebutuhan'. Orang bilang, pemasaran yang baik kuncinya terletak pada mengubah persepsi konsumen sehingga domain 'kebutuhan' menjadi lebih besar, memindahkan hal-hal dari domain 'keinginan' menjadi 'kebutuhan'.
Saya pikir, hal yang sebaliknya berlaku juga. Mencukupkan diri dengan apa yang ada itu memperbesar domain 'keinginan', meminimalkan domain 'kebutuhan'. Kalau kebutuhan fisik (makanan, istirahat) kan jelas, kalau nggak terpenuhi ya sakitlah ybs. Kalau kebutuhan emosional gimana mengukurnya? Selama ybs blm perlu menghuni RSJ maka dapat dikatakan kebutuhan emosionalnya masih tercukupi? Begitukah? ;-)
Tuesday, 31 March 2009
Monday, 29 December 2008
My Jacob
Monday, 22 December 2008
A wonderful love story
Laban had two daughters; the name of the older was Leah, and the name of the younger was Rachel. Leah had weak eyes, but Rachel was lovely in form, and beautiful. Jacob was in love with Rachel and said, "I'll work for you seven years in return for your younger daughter Rachel."
Laban said, "It's better that I give her to you than to some other man. Stay here with me." So Jacob served seven years to get Rachel, but they seemed like only a few days to him because of his love for her.
Laban said, "It's better that I give her to you than to some other man. Stay here with me." So Jacob served seven years to get Rachel, but they seemed like only a few days to him because of his love for her.
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